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For example, an advertiser may recognize that a device is used to visit an online pet store and infer that the user is a pet owner. The information used by the advertiser to inform the ads may vary widely, but most commonly include demographic information, websites visited, and generalized location information. These online ads are sometimes called “interest-based” or “targeted” ads.Īd targeting broadly refers to advertisers’ efforts to tailor online ads to your inferred interests.
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In some cases, these ads may be targeted to your device based on information the advertiser has gathered about your prior online or offline behavior, or other data about your interests. You may see T-Mobile and other advertisements on your devices - whether you are connected to our network or using another connection method (e.g., Wi-Fi or wireline connections).
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